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Initio was born from the desire to create fragrances that leave a mark on the mind and body, immersing us in the pleasure of wanting to try them again and again, creating an addiction in the person who wears them and the person who smells them.

For decades several scientific studies have concluded that perfumes are capable of activating the emission of sex hormones, until a team of researchers demonstrated that some fragrances contain certain key compounds that can activate regions of the brain related to libido.

In the composition of each of these fragrances are present ingredients that ignite fantasy, carnal, enveloping notes and potent combinations that have the power to awaken pleasure and physical attraction.